Strategic Management نمایش بزرگتر

Strategic Management

Strategic Management

فایل PDF

زبان: انگلیسی روان

117 صفحه

رمز: www.ipcshop.ir

جزییات بیشتر

79,000 ریال بدون مالیات.

قابلیت خرید با تمام کارت های عضو شبکه شتاب
قابلیت خرید با تمام کارت های عضو شبکه شتاب

اطلاعات بیشتر

Description

This free textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business.

This free eBook can be read in combination with and in some cases instead of the following textbooks:

  • Strategic Management 14th edition, by Fred R David
  • Strategic Management 10th edition, by Charles W L Hill & Gareth R Jones
  • Strategic Management 13th edition, by John A Pearce & Richard Robinson
  • Strategic Management: Concepts 10th edition, by Michael A Hitt, R Duane Ireland & Robert E Hoskisson
  • Strategic Management: Concepts 1st edition, by Frank Rothaermel
  • Strategic Management 14th edition, by Fred R David
  • Strategic Management: Concepts and Cases 10th edition, by Michael A Hitt, R Duane Ireland & Robert E Hoskisson
  • Strategic Management 13th edition, by Fred David
  • Strategic Management Theory 10th edition, by Charles W L Hill & Gareth R Jones
  • Strategic Management: Text and Cases 6th edition, by Dess, Gregory Dess, Eisner, GT Lumpkin, Lumpkin, Alan Eisner & Gerry McNamara

Preface

This compendium provides a comprehensive overview of the most important topics covered in a strategict course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks.

This compendium is designed such that it follows the structure of a typical strategy course.

Throughout this compendium theory is supplemented with examples and illustrations.

Content

  1. Introduction
  2. Why Strategy?
  3. The Formulation of Strategy
  4. Schools of strategy
  5. Levels of strategy
  6. Process of strategy
  7. Types of Strategy
  8. Stakeholder theory
  9. External Analysis
  10. Internal Analysis
  11. Integration
  12. Human resources management HRM
  13. Culture
  14. SWOT Analysis
  15. Generic Strategy
  16. Managing change
  17. Growth and Decline
  18. Globalization and International Strategy
  19. The Basis of Strategy: Structure
  20. References
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